Think of it as the first step-the foundation of your hair routine. I love and still use hair oils (see below), and though this looks like one, it works differently. It’s important to note that the serum is not a hair oil. “Wait, I started using the hair serum, too!” she laughed, when I asked what was up. The magic works on dramatically different hair types, too: Our associate beauty editor Brianna’s straight blonde cascade looked even shinier and more gently windswept than usual over Zoom. And I’m always in the mood for its faint scent-a gorgeous, subtle citrus. It smooths my otherwise-raggedy ends so fantastically that the other day, I found myself trying to remember if I’d gotten a trim. I’m obsessed with the way it softly sculpts my curls-they now float and tumble in that alluring, impossible photo-shoot-and-hair-video way. This new preshampoo hair serum makes a noticeable difference in how my hair looks and feels. That kind of haphazardness is an art.Īchieving it has just become much easier, and I couldn’t be happier. To get this look, however, I stand at the mirror in my bedroom, carefully extracting each crinkly piece I want coiling down my neck. I don’t love admitting it, but a lot of thought goes into my messy hair: flyaways floating nimbus-like around my head and tendrils unfurling from my bun as if, in my haste to get out the door, I didn’t have time to tuck them securely back with bobby pins.
Which is another way of saying she has a passion for clean products, loves anything that reduces stress, and will happily guinea pig herself in the name of wellness. Megan O’Neill is the senior beauty editor at goop.
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